Beatrice Bakery Based in America’s Heartland


Beatrice Bakery Company bakes some of the best fruitcake and dessert items in the world. While we bake a variety of artisan cakes, liqueur cakes, breakfast breads, and coffee cakes, our old-fashioned fruitcake is by far, our most popular.

Grandma's Original Fruitcake is a traditional holiday fruitcake that demonstrates our commitment to baking handmade fruitcake with only the finest ingredients. The traditional grandma’s fruitcake is made with the rich flavors of ripe cherries, succulent pineapple, plump raisins, crunchy almonds, English walnuts, and pecans. These ingredients are mixed into a batter enriched with the perfect amount of bourbon, rum, and brandy. No citron or orange peel!

Learn More

New Products

  • Sale
  • New Products
  • Fruitcakes
  • Chocolate
  • Liqueur Cakes

Shop By Products


A tradition of our bakery for over 100 years, our fruitcakes are famous for their vibrant flavors and quality ingredients.

View Products


Beatrice Bakery offers a variety of chocolate cakes and desserts that are sure to fulfill any craving.

View Products

Artisan Cakes

Available in Apple Cinnamon, Pineapple Macadamia, and Turtle Nut flavors, all of our artisan cakes are make by hand using the freshest ingredients.

View Products

Breakfast Breads

For a quick and easy artisan breakfast, reach for one of our pre-packaged breakfast breads.

View Products

Coffee Cakes

Another breakfast staple, our coffee cakes are moist, fresh, and handmade by our expert artisan bakers.

View Products

Liqueur Cakes

A versatile and delicious dessert, our liqueur cakes are crafted to be enjoyed on their own or combined with other ingredients, such as fresh fruits, ice cream, or whipped cream.

View Products

The Story of Our Famous Fruitcake

Our recipe dates to 1917 and has been a beloved tradition ever since. The handmade goodness was first introduced to the public in St. Louis, Missouri by two German immigrant brothers. The Lantz brothers owned and operated a bakery where they discovered a family fruitcake recipe in their grandmother's cookbook. The recipe took off, and the Lantz brothers soon found themselves searching for a bigger facility to produce their grandmother's recipe. In 1964, their search took them to Beatrice, Nebraska, and the current facility, nestled in America's heartland.

The Nebraska bakery changed names and ownership several times before becoming nationally known as Beatrice Bakery Co in 2002. Despite the changes, the original fruitcake recipe remained the same.

We have been featured on OVC, Food Network's UNWRAPPED “Holiday Favorites” episode, A&E Biography's “The House that Santa Built”, on ABC's THE VIEW's “Holiday Candies, Cookies and Cakes” segment and received editorial recognition in Midwest Living magazine. Grandma's Fruitcake has been a tradition for many generations!

Our Other Handmade Treats

We also have Artisan Cakes, Coffee Cakes, Liqueur Cakes made using rum, bourbon or brandy baked in, and breads for breakfast treats. There is no need to spoil your diet either, check out our wide selection of kosher and no sugar added desserts as well. We are sure that you will find a savory dessert that you will not feel guilty about eating or bringing it to an event or gathering! So the next time you are looking for a special treat to give as a holiday or hostess gift, look no further than the delicious desserts available at Beatrice Bakery Co. Beatrice Bakery is a fruitcake bakery which has one of the most famous fruitcakes around! Browse our site and order your dessert and fruitcakes online.


Quarterly Newsletter

Come and Visit

201 South 5th St Beatrice, NE 68310
Weekdays 8:00 AM / 5:00 PM CST


Where to Buy
Our Products

Not only can our line of products be found in grocery and retail stores, but you can also order online. We supply catalogs throughout the U.S., Canada, and Puerto Rico and have our products for sale on military bases all over the world. If you are looking to buy the best fruitcake, liqueur cakes, coffee cakes and breakfast breads, Beatrice Bakery Company is where your search ends.

Shop Now


We bought this delicious “No Sugar Added Fruitcake (Kosher)”. It is very good and I like the fact that it is not super sweet. Just a subtle sweetness. We kept it refrigerated and it kept well till there was not any left. I recommend this fruit cake.

No Sugar Added Fruitcake Raquel

I discovered Grandma’s Fruitcake in Pigeon Forge Tennessee nearly 20 yrs. ago. It is the only fruitcake out there that can dazzle the pallet. I bought a 2lb ring for Christmas thinking my girlfriend would enjoy it. Enjoy it she did since I got very little. There is no other fruitcake worth your money in comparison.

Grandma's Fruitcake Allan

I had gotten a small fruitcake of theirs as a gift last year, and since we were going to be passing through Beatrice, I had to go get some more. I have hoarded it, to make it last. I also bought a Pineapple Macadamia Nut cake, which was also superb! The people in the office were very friendly, and you save a lot when you buy directly from them there. Even if you think you don't like fruitcake, you'll like their fruitcake. The town of Beatrice has a very historic feel to its business area. It's well worth a visit.

Frank 8/14/17

These cakes are delicious -- very moist and flavorful! They arrived two days after I ordered them. I put them in the freezer and take them out to thaw before serving them. I put strawberries over them for a treat. I plan to order them again if they are available.

QVC Customer 05-24-20

Moist and rich tasting. Served the key lime with a small dollap of whipped cream. My husband does not usually indulge in desserts—-he had two slices. My Dad loved it. He wants the strawberry next. Ordering more for the freezer. Hats off to Beatrice Bakery.

QVC Customer 05-28-20

Very moist, springy. In order for you to agree with me that it is the best ever ,you have to love rum. I do. I haven't tasted the vanilla yet, but we had the chocolate tonight. Honestly you cant taste the chocolate. It is over powered by the rum. I love that, but someone else might not. They are smaller than I expected. I knew they were only a pound each, but I forgot how heavy liquid(rum) could be. Each full cake fits on my 8 inch desert plate.

QVC Customer 11/12/20

Bought another fruitcake this year. Once again, I'm blown away by how good it is. This is not one of the best fruitcakes I've ever eaten, it is the ABSOLUTE best I've ever eaten. If more people tried this delicious cake, the stereotype of fruitcakes would be over. I love, love, love this fruitcake. Does that make me a fruitcake? Seriously, you just have to try this fruitcake. Deeeeeeeeelicious!!!!

Edward M. Urbana, United States

At Hadley's in Cabazon, CA, they had little 3 ounce fruitcakes by the checkout stand. So I took one for grins. Oh was I surprised! Best fruit cake I've ever had in my life. I'd give them 6 stars w/o hesitation. I've never been to Nebraska, but now I'd have a reason for going there or stopping while passing through. I don't even care if the bakery is near an Interstate. Very glad I had just the 3 oz. cake, because if I had bought a 5##, not sure I'd have survived eating it all in one sitting. Yeah babeee.

Fred G. Cabazon, CA

Excellent!! Best fruitcake ever - been eating this brand for over 40 years - nothing comes close to.

QVC Customer 1/10/21

Oh My goodness!!!! This is outstanding! I love fruit cake and this is one of the best ever!

QVC Customer 11/14/18

We got the cake last night and of course had to have a slice. Wow-what a treat, moist cake filled with nuts fruits, and the flavor is beyond good. You can taste the rum, bourbon, and brandy just having a party with the rest of the cake. I am so happy with this cake I will definitely order more. If you like fruit cake this one is a winner and if you don’t this may change your mind

QCV Customer 11/15/20

This cake is moist with lots of flavors. I cut a piece and heated it for a few seconds in the microwave and was even more delicious. The best fruitcake I have tasted.

QVC Customer 11/17/20

OMG!!! BEST CAKE EVER!!! Got yesterday and could not wait to looked yummy. Put in the fridge to chill then sliced small piece and WOW...I was in heaven. So moist and delicious and loaded with fruits and nuts in every bite. I would recommend this cake and I will purchase it again.

QVC Customer 11/16/19

"I love fruit cake and bought this just to have it but this is the best I have ever had. All other fruit cakes are dry and not as flavorful as this one. It's worth the money. It has an alcohol taste but not over powering. It's fruity, nutty and moist. Worth everything and sorry I didn't buy the chocolate one too. Best fruitcake I ever ate.

QVC Customer 11/17/19

OMG I'm thrilled with this delicious old-time cake! It's is full of Big chunks of fruit and nuts. And Big luscious cherries soaked in brandy and rum. In fact, the whole cake is authentically flavored with rum and brandy like my mother used to make. I actually bought it for myself because it's my favorite special Xmas memory. I will share a few pieces with my daughter tho. I like fruitcake so much if you want to regift yours pls send it to me! But this is THE BEST!! 

QVC Customer 11/30/18

This fruit cake is without far the BEST fruit we've ever tasted...moist, loaded with soft fruit and soft nuts. No gum bashing. The taste of alcohol is subtle but identifiable. Absolutely the BEST!!! I just ordered the chocolate. It's our new holiday favorite or any other time of the year.

QVC Customer 12/3/19

My husband and I enjoyed this fruit cake. It was difficult for us to eat only one slice at a time! It was truly delicious. I will purchase again.

QVC Customer 8/1/20

Just received my fruitcake. I've been taken back 60 years to watching our Mom making her fruitcakes. Your cake is delicious. The amount of fruit and nuts is amazing and the balance of the three types of liquor is just right, allowing the cake and fruit to shine. Kelly Oceanside, CA


I bought 2 of your fruitcakes at Target. I wish I had bought 10 more. Guys, your fruitcake is to die for! I am totally embarrassed to say I ate a whole one on Christmas eve all by myself. Soooooo delicious! I ordered your catalog and can’t wait to see what other goodies you have to eat. Bravo on an excellent product!!

Joel Norman, OK

A fruitcake always tops my list to Santa each year. What a delightful surprise to receive one of Grandma’s Fruitcakes a few weeks before Christmas. Needless to say, the box was opened immediately upon arrival and a first sample taken. Such a delightful surprise to find the batter enriched with bourbon, rum and brandy and filled with succulent pineapple, glazed cherries, plump raisins, crunchy walnuts and pecans so mouth-watering good. It has been so moist and delicious at each serving since. Thank you.

Lori Joseph, OR

Best 3 lb. fruitcake I’ve ever tasted. Better than my moms & my wife’s. I’m 79 years old and retired “USAF” Vietnam Veteran. I’ve eaten a lot of fruitcake. Yours is the Best! Thanks!

Richard Cleveland, TN

Manufactured in United States by Beatrice Bakery Co.

(Beatrice Nebraska)

(800) 228-4030

Office Hours
Mon-Fri: 8am - 5pm CST

Exchanges/refunds at management discretion

Giving a Gift?

Whether you are buying a cake for one or for many, Create a gift list online that includes the name & addresses of your friends & family. We will save it for you & you can access it any time & recorder for them again. It is fast & easy.

Sign Up Today